Greenfield and Bluetooth

We had our graduation show yesterday, which was very successful - more on this later. Firstly, Rob Light at Greenfield gave us a presentation about mobile marketing and bluetooth technology. The outcome of this connection with Greenfield was that they supported us on a graduation night by letting us encode our D10 showreel with exerpts of all our animations and other screenshots of our work, to be in a format that could be sent to mobile phone via bluetooth. Therefore, whoever came to our showcase last night could access this showcase directly to their mobile phone via their bluetooth connection.

The beauty of bluetooth is that you can receive multimedia information such as adverts, event info. etc via wireless free of charge to your mobile.

Rob Light told us about mobile marketing, i.e. promotional material sent to consumers, usually that you have to sign up for. They have tried this out, for instance, at a rugby match where consumers are notified how to get the information via their mobile and then have access to future events match details.

I like how this way of marketing can be very useful at events, as we found out at our graduation showcase. Also that you have to register, so you don't have unwanted adverts on your phone. For my final module on D10 I researched about the potential impact of multimedia in the developing countries and its use for education, essential information. There is quite alot of scope for mobile phone and bluetooth technology to take off in these countries. I could see the potential for health, education and agricultural information to be downloaded to users, so they can have direct access to essential information that helps their communities.